1. Although you can blog about absolutely anything in the world, make sure you center your content around a topic or topics that you’re passionate about. Food, fashion, travel, music, books, films, poetry, photography, arts and crafts, interior design, politics, gaming, gardening, makeup, parenting – the options are endless.
2. Be yourself. If you’re starting your own blog, you probably have a few bloggers that you look up to. Be sure not to emulate their style – do your own thing.
3. Though the top-tier bloggers (the 1%) make lucrative amounts of money, do not get into blogging for the cash. The only reason those bloggers are so successful is because they spent years developing their sites before making a significant income. You may never make money from your blog and you have to be okay with that.
4. Seek out bloggers who enjoy the same types of things you do. Bloggers are often open and welcoming people, making for an inclusive online community. Make an effort to engage with others and you’ll be sure to grow as a writer and content creator.
5. Establish a social media presence beyond your blogging platform. I suggest using Twitter and/or Instagram to expand your brand and share your work.
6. Remember that content is king.
7. Although content is of the utmost importance, keep in mind that human beings respond visually. If your blog isn’t well designed, people will be less likely to read and share your work. My favorite blogs have simple, uncluttered designs and color palettes, and are easy to navigate.
8. Make goals. How many subscribers do you hope to have in your first month? After six months? After three years? Do you want to seek out additional contributors for your site? Maybe you’d like to start vlogging too? Make goals and refine them often.
9. Be consistent about how often you post. It will be difficult to keep your subscribers engaged if you are not posting often enough, but make sure not to over post because the quality of your content may suffer as a result. Remember: everything in moderation.
10. Research SEO (search engine optimization). Traffic to your blog will be driven by search engines, so knowing the basics about SEO is a must.
11. Engage with your readers/fellow bloggers. If someone comments on your post, respond! If someone shares your post on Twitter, tell them thanks or re-Tweet something of theirs.
12. Don’t give up. Blogging is a ton of work – but if it’s something you truly enjoy doing, your hard work will eventually pay off.