All posts filed under: Crowdfunding

Tips on Marketing Your Short Film or Web Series

How To Market Your Short Film or Web Series [ and spread the word about your fundraising campaign ] 1. First things first – consider your audience. Is your short film or web series a comedy? Horror? A horror comedy? Know who would genuinely enjoy your project and who wouldn’t. Make your intended audience as defined as possible. The tendency will be to say that anyone of any age will be interested in your project, but that’s simply not the case. Be honest with yourself. 2. After you’ve pinpointed your audience, create a marketing timeline that coincides with production. For example, during pre-production you will want to start developing a fan base through social media, and by the end of your film you may be looking for distributors and sharing your press kit. Have a marketing strategy for every point of production and beyond. 3. If you are fundraising for your film or web series, be sure to build hype before you launch your campaign. Know that you will essentially be marketing for two entirely …

Crowdfunding Tips for Filmmakers

For many, crowdfunding is an excellent way to fundraise for a short film or web series. For those who are trying it out for the first time, here are just a few tips to make your experience more enjoyable and successful. 1. Determine what site you want to fundraise on. I recommend Indiegogo, but there are other options such as Seed&Spark or Kickstarter. In general, I don’t recommend using Kickstarter because if you don’t reach your goal, you don’t get funded. 2. Have a realistic budget in mind. If you’re asking for too much you may scare away potential donors or not reach your goal. Ask for too little, and extra expenses will be coming out of your pocket instead. 3. Develop a detailed outline of your expenses and share it with your campaign. 4. Determine how long you want your campaign to last. At the very least, make sure you have a month to fund raise. If you are asking for a significant amount of money ($10,000+) add more time to your campaign. No matter what the goal is, I believe 15 weeks should be the maximum amount of time …