All posts filed under: Fare

How YouTube & Instagram Are Normalizing the Vegan Lifestyle

Thanks in part to social media, being vegan in America has become more acceptable and even “cool” in some circles. But more importantly, digital vegan activists have made veganism approachable for many of those who may not have access to the movement otherwise. YouTube and Instagram, in particular, seem to be platforms in which vegan content creators can work to normalize the lifestyle, while simultaneously creating a digital social community where vegans can find the support and resources they need to sustain their lifestyle decisions. Based on current food industry trends, the U.S. vegan population seems to be on the rise, though the exact increase is difficult to gauge since recent reliable data isn’t available. But with major ice cream companies such as Ben & Jerry’s and Dreyer’s now offering dairy free flavors, and a wheat, coconut oil, and potato-protein based veggie burger funded by Bill Gates being served at a Michelin starred restaurant, it’s a safe bet that companies are responding to rising consumer demands for plant-based options.[1] In addition to the recent expansion …