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My Makeup Dilemma

Like many women, I have a somewhat complicated relationship with makeup. Applying cosmetics and experimenting with new products, shades, and styles is an opportunity to express myself creatively, and wearing it makes me feel good about myself. But once I start to peel back the label on the norm, so-to-speak, I’m reminded what a problematic concept makeup is. At a certain age, women are expected to cover their flaws. We’re taught to wear makeup; just enough, but not too much. Too little and you look tired and lazy – too much and you’re “fake.” Some men complain of “false advertisement” when a woman wears so much makeup that her appearance is significantly altered, but the same men expect women to naturally look like living, breathing, Barbie dolls. Beauty is a multi-billion dollar business in the U.S., and the industry is so lucrative because many of us feel that our beauty is our worth. In America, and presumably much of the world, women who occupy professional roles are not necessarily required to wear makeup, but it’s certainly expected of them. It’s been proven …