All posts tagged: Film Promotion

Tips on Marketing Your Short Film or Web Series

How To Market Your Short Film or Web Series [ and spread the word about your fundraising campaign ] 1. First things first – consider your audience. Is your short film or web series a comedy? Horror? A horror comedy? Know who would genuinely enjoy your project and who wouldn’t. Make your intended audience as defined as possible. The tendency will be to say that anyone of any age will be interested in your project, but that’s simply not the case. Be honest with yourself. 2. After you’ve pinpointed your audience, create a marketing timeline that coincides with production. For example, during pre-production you will want to start developing a fan base through social media, and by the end of your film you may be looking for distributors and sharing your press kit. Have a marketing strategy for every point of production and beyond. 3. If you are fundraising for your film or web series, be sure to build hype before you launch your campaign. Know that you will essentially be marketing for two entirely …

Movie Trailers, Then & Now

My mom asked me this question the other day and I had no idea what the answer was. I definitely took a course in film promotion and we definitely had an entire section dedicated to trailers. I guess I wasn’t listening? Anyways, after doing a little research I have an intelligent response to a question I should have been able to answer in the first place. Movie trailers were originally screened after a film had been shown. They trailed the feature and therefore became known as trailers. But the “trailing” method didn’t work for long, since audiences often left after the film was over rather than sitting through the promotions. Soon, theaters and promotion companies discovered that it made more sense to screen the trailer prior to the featured film, rather than after – thus forcing the viewers to watch. The first trailer ever produced was screened in an American theater in 1913. The trailer was a short film promo for The Pleasure Seekers, a musical that was about to begin performances. After the successful stunt, the Lowe’s …