All posts tagged: MPAA

Movie Trailers, Then & Now

My mom asked me this question the other day and I had no idea what the answer was. I definitely took a course in film promotion and we definitely had an entire section dedicated to trailers. I guess I wasn’t listening? Anyways, after doing a little research I have an intelligent response to a question I should have been able to answer in the first place. Movie trailers were originally screened after a film had been shown. They trailed the feature and therefore became known as trailers. But the “trailing” method didn’t work for long, since audiences often left after the film was over rather than sitting through the promotions. Soon, theaters and promotion companies discovered that it made more sense to screen the trailer prior to the featured film, rather than after – thus forcing the viewers to watch. The first trailer ever produced was screened in an American theater in 1913. The trailer was a short film promo for The Pleasure Seekers, a musical that was about to begin performances. After the successful stunt, the Lowe’s …