All posts tagged: Social Media Marketing

I’m Not a Brand

When I started my blog around six years ago, this world of writing and putting my thoughts out onto the internet was so new and exhilarating. Around the same time I also joined Twitter, which continues to be my favorite social media platform because, at its best, Twitter fosters creativity and authenticity. In my mind, Twitter is the cool girl who’s into politics and memes and sometimes makes mistakes, while Instagram is the so-perfect-they’re-unreal prom queen valedictorian star athlete who’s also really great at taking photos. Maybe I’m just jealous of the Instagram chick, but I also don’t want to have to look at her perfect pictures all the time. Excuse that tangent, but I was just at a social media conference so these things are on my mind. Now, back to the point… This blog was born out of my boredom and unsureness post-college-but-pre-job (I’m clearly really into using dashes-like-this lately) during the summer of 2013 when the high in Tucson reached 111 degrees Fahrenheit. At that time I wasn’t so sure where the …

Tips on Marketing Your Short Film or Web Series

How To Market Your Short Film or Web Series [ and spread the word about your fundraising campaign ] 1. First things first – consider your audience. Is your short film or web series a comedy? Horror? A horror comedy? Know who would genuinely enjoy your project and who wouldn’t. Make your intended audience as defined as possible. The tendency will be to say that anyone of any age will be interested in your project, but that’s simply not the case. Be honest with yourself. 2. After you’ve pinpointed your audience, create a marketing timeline that coincides with production. For example, during pre-production you will want to start developing a fan base through social media, and by the end of your film you may be looking for distributors and sharing your press kit. Have a marketing strategy for every point of production and beyond. 3. If you are fundraising for your film or web series, be sure to build hype before you launch your campaign. Know that you will essentially be marketing for two entirely …

8 Social Media Tips for Indie Filmmakers

I think I have a fairly strong grasp on marketing, specifically social media marketing, and how to expand the reach of a creative work or business. Why? In college I took courses on film and television promotion, worked as a student brand manager for Red Bull (one of the most well-known and promoted brands in the world; read more here), and during my senior year I marketed an Indiegogo campaign that funded my entire thesis project. Now, I use social media to expand the reach of this blog and am developing a formidable readership. Here are a few of my social media tips for indie filmmakers, but these suggestions can also be used toward any creative or business endeavor: 1. Keep your personal social media accounts professional and always include links to your creative work. 2. Know your audience. 3. Utilize platforms that align with your audience. If you are doing an experimental coming-of-age film, consider using Tumblr and Vimeo for your social media marketing campaign. On the other hand, if you’re working on a social justice documentary, maybe Twitter and YouTube …