All posts tagged: Social Media

Spring Break in Tucson

When this posts I will hopefully (sorry, I’m superstitious) be in Tucson, AZ for the week. Living next to the state you originated from – though worlds away – is nice in that if I need to come home or want to, I can. Other than money or time off, there isn’t much that stands in the way of my ability to go home. There’s no massive divide of time, distance, or red tape. When I miss my family or friends back in Tucson, I just imagine a map of the U.S., and how close I really am to them. I’m also grateful, especially in these politically turbulent times, that I don’t face the absolute inability to see my family or place of origin that millions of others do. The pain that they experience on a daily basis is truly unfathomable. And knowing that borders are just unreal, imagined lines, surely makes the distance even more insufferable. As I work my way through my last semester of graduate school, I’m trying to build a more efficient, sustainable, and enjoyable …

The Benefits of Blogging

I’ve been blogging for a few years now and it’s something I feel passionately about and love doing. Here are just a few of the benefits I’ve discovered in starting and sustaining Catch-all: It’s a creative outlet When your work life is less than creatively fulfilling, blogging provides an opportunity to express yourself. I’m personally of the school of thought that we’re all creative people – some of us just know how to access our imagination better than others. I also believe that self-expression is hugely beneficial for anyone’s work, whether you’re an accountant, secretary, painter, or writer. Blogging improves your writing and helps you find your voice When you write a lot, your writing will naturally improve. Blogging is far more informal than most styles of writing, but I’ve found that posting on Catch-all has benefited my academic work as well. And after three years of working on this blog, I think I’ve finally become more comfortable with my voice as a writer, which of course is always evolving. Keeping up with my goal of posting weekly also requires that I’m constantly thinking of new ideas, jotting them …

Millennials & the Age of Social Media

For the first time in U.S. history it’s been predicted that the current crop of young-adults (also known as Generation Y or Millennials) won’t be more successful than their parents. As a middle class millennial gal, this information is especially concerning for myself and my peers. Isn’t doing as well as our parents (if not better) the epitome of the middle class, American dream? Our grandparents worked hard to give their children more than they had, and our parents went on to do the same. Some consider millennials to be a notorious group of entitled jerks (and many of us are), but I can’t help but feel affected by more complicated issues than generational narcissism, like the current demands of the economy, our broken education system, and the consumer-driven values of society at large. I also feel that the internet has propelled us into a bunch of “chronic comparers.” Though oftentimes unknowingly, we are constantly comparing ourselves to the online facades of others. Just one look at an Instagram feed and you can see images of your peers attending Harvard or vacationing in Hawaii. Online, everyone (including you and me) is …

Social Media as Social Justice

I haven’t posted in a while because it’s been “one of those weeks” – or more like two. I’ve been far too wrapped up in personal stuff to sit down and write or share a post, but I finally think that I’m ready to come back. It seems irresponsible to have a media and culture blog and not comment on recent national tragedies, including the deaths of Alton Sterling and Philando Castile, and the shootings in Dallas and Baton Rouge (let alone the atrocities in France, Turkey, and across the globe). But each time I try to sit down and write, nothing that I jot down precisely articulates my disappointment, my rage, and my anxiety. When I think deeply about the problems within my own community, some seem fixable while others feel inescapable. And if I begin to think of injustices on a global-scale, I’m immediately engulfed by discontent and pessimism. I prefer being open to the world’s innumerable flaws, rather than closeted by my own naivety, but at times I find myself overwhelmed by the magnitude of the problems that I want to fix. In many …

Tips on Marketing Your Short Film or Web Series

How To Market Your Short Film or Web Series [ and spread the word about your fundraising campaign ] 1. First things first – consider your audience. Is your short film or web series a comedy? Horror? A horror comedy? Know who would genuinely enjoy your project and who wouldn’t. Make your intended audience as defined as possible. The tendency will be to say that anyone of any age will be interested in your project, but that’s simply not the case. Be honest with yourself. 2. After you’ve pinpointed your audience, create a marketing timeline that coincides with production. For example, during pre-production you will want to start developing a fan base through social media, and by the end of your film you may be looking for distributors and sharing your press kit. Have a marketing strategy for every point of production and beyond. 3. If you are fundraising for your film or web series, be sure to build hype before you launch your campaign. Know that you will essentially be marketing for two entirely …

8 Social Media Tips for Indie Filmmakers

I think I have a fairly strong grasp on marketing, specifically social media marketing, and how to expand the reach of a creative work or business. Why? In college I took courses on film and television promotion, worked as a student brand manager for Red Bull (one of the most well-known and promoted brands in the world; read more here), and during my senior year I marketed an Indiegogo campaign that funded my entire thesis project. Now, I use social media to expand the reach of this blog and am developing a formidable readership. Here are a few of my social media tips for indie filmmakers, but these suggestions can also be used toward any creative or business endeavor: 1. Keep your personal social media accounts professional and always include links to your creative work. 2. Know your audience. 3. Utilize platforms that align with your audience. If you are doing an experimental coming-of-age film, consider using Tumblr and Vimeo for your social media marketing campaign. On the other hand, if you’re working on a social justice documentary, maybe Twitter and YouTube …

Get Off Your Phone

I’m certainly guilty of spending too much time looking at my phone in public, but I’ve decided to make a change. I’m no longer going to use my phone as a social crutch, scrolling through Twitter on the bus to avoid unwanted conversations or obsessively check my emails throughout the day to make sure I haven’t missed a new event to RSVP to. I’m going to engage with my surroundings and soak in everything I can. I’m going back to basics. Although this video wasn’t the inspiration for my change, and it’s definitely super cheesy, I think it puts into perspective just how often we are sharing space with others who are also staring at their phones. I’ve spent the past two weeks or so avoiding my phone in public, and it has honestly made me a happier person. I’ve been talking to strangers on the metro, people watching, and noticing more about my surroundings. When I see something interesting, I don’t necessarily pull out my phone to document it, though I do still share some stuff with friends and family on Snapchat. …

Crowdfunding Tips for Filmmakers

For many, crowdfunding is an excellent way to fundraise for a short film or web series. For those who are trying it out for the first time, here are just a few tips to make your experience more enjoyable and successful. 1. Determine what site you want to fundraise on. I recommend Indiegogo, but there are other options such as Seed&Spark or Kickstarter. In general, I don’t recommend using Kickstarter because if you don’t reach your goal, you don’t get funded. 2. Have a realistic budget in mind. If you’re asking for too much you may scare away potential donors or not reach your goal. Ask for too little, and extra expenses will be coming out of your pocket instead. 3. Develop a detailed outline of your expenses and share it with your campaign. 4. Determine how long you want your campaign to last. At the very least, make sure you have a month to fund raise. If you are asking for a significant amount of money ($10,000+) add more time to your campaign. No matter what the goal is, I believe 15 weeks should be the maximum amount of time …

Apps on Apps

Here are some of my all-time favorite apps. Be sure to share yours in the comment section below! 1. VSCO Cam When it comes to editing photos on your phone, there is no app that’s better than VSCO Cam. VSCO’s pre-set filters are all already beautiful, but the app allows you to adjust every aspect of the filter you chose – from exposure and saturation, to contrast and highlight. When in doubt, just pick the F2 setting (my all-time favorite and most used), because it will always make your photo look just a little more on-point. 2. Wikipedia This app should go without explaining. Wikipedia is one of my most visited websites because sometimes I need to know who invented the brownie (Bertha Palmer) or what city Aretha Franklin was born in (Memphis, TN, but she grew up in Detroit, MI). You need the Wikipedia app if you ever want to ask these questions and figure out the answer before you’ve forgotten the question in the first place. Ya dig? 3. Podcasts There are so many wonderfully entertaining, educational, weird, …

Blogging: The Basics

1. Although you can blog about absolutely anything in the world, make sure you center your content around a topic or topics that you’re passionate about. Food, fashion, travel, music, books, films, poetry, photography, arts and crafts, interior design, politics, gaming, gardening, makeup, parenting – the options are endless. 2. Be yourself. If you’re starting your own blog, you probably have a few bloggers that you look up to. Be sure not to emulate their style – do your own thing. 3. Though the top-tier bloggers (the 1%) make lucrative amounts of money, do not get into blogging for the cash. The only reason those bloggers are so successful is because they spent years developing their sites before making a significant income. You may never make money from your blog and you have to be okay with that. 4. Seek out bloggers who enjoy the same types of things you do. Bloggers are often open and welcoming people, making for an inclusive online community. Make an effort to engage with others and you’ll be sure to grow as a writer and content creator. 5. …