All posts tagged: tumblr

Tips on Marketing Your Short Film or Web Series

How To Market Your Short Film or Web Series [ and spread the word about your fundraising campaign ] 1. First things first – consider your audience. Is your short film or web series a comedy? Horror? A horror comedy? Know who would genuinely enjoy your project and who wouldn’t. Make your intended audience as defined as possible. The tendency will be to say that anyone of any age will be interested in your project, but that’s simply not the case. Be honest with yourself. 2. After you’ve pinpointed your audience, create a marketing timeline that coincides with production. For example, during pre-production you will want to start developing a fan base through social media, and by the end of your film you may be looking for distributors and sharing your press kit. Have a marketing strategy for every point of production and beyond. 3. If you are fundraising for your film or web series, be sure to build hype before you launch your campaign. Know that you will essentially be marketing for two entirely …

8 Social Media Tips for Indie Filmmakers

I think I have a fairly strong grasp on marketing, specifically social media marketing, and how to expand the reach of a creative work or business. Why? In college I took courses on film and television promotion, worked as a student brand manager for Red Bull (one of the most well-known and promoted brands in the world; read more here), and during my senior year I marketed an Indiegogo campaign that funded my entire thesis project. Now, I use social media to expand the reach of this blog and am developing a formidable readership. Here are a few of my social media tips for indie filmmakers, but these suggestions can also be used toward any creative or business endeavor: 1. Keep your personal social media accounts professional and always include links to your creative work. 2. Know your audience. 3. Utilize platforms that align with your audience. If you are doing an experimental coming-of-age film, consider using Tumblr and Vimeo for your social media marketing campaign. On the other hand, if you’re working on a social justice documentary, maybe Twitter and YouTube …

Scorsese + De Niro

The other day I was browsing through Tumblr and came across a neat photo of my favorite director/actor duo, Martin Scorsese & Robert De Niro. Considering that they’ve been making movies together since the early 70’s, I thought that there were probably a ton of photos of the two of them on sets throughout the years. I did some research and here’s what I found: mean streets – 1973 taxi driver – 1976 raging bull – 1980 goodfellas – 1990 casino – 1995 **I wasn’t able to find photos of Scorsese and De Niro together from New York, New York, The King of Comedy, or Cape Fear**

Moments of Symmetry – “The Grand Budapest Hotel”

If “auteur” were defined on Urban Dictionary.com, it would include a picture of Wes Anderson and stills from some of his uniquely well-crafted films. However, it has not been defined, so no such definition exists. Maybe when I’m bored I’ll add it.  Anyhoo, back to Wes Anderson//auteur theory… In recent years (with films such as The Grand Budapest Hotel, Moonrise Kingdom, and Fantastic Mr. Fox) Wes Anderson’s visual aesthetic has seem to become even more meticulous and well defined. In a short video entitled Mise En Scène & The Visual Themes of Wes Anderson, Anderson discusses his visual style in various interviews (including one with Terry Gross), mentioning his interest in theater as a recurring influence (video credit: Way Too Indie).   After watching The Grand Budapest Hotel (which for the record, I absolutely loved) one aesthetic tendency became very clear to me – even more so than in any Wes Anderson film I had seen before: s y m m e t r y. Nearly ever shot is painstakingly symmetrical, which lends itself to creating the sort of whimsical world within reality that Wes Anderson is known for. The …