All posts tagged: vlogger

How YouTube & Instagram Are Normalizing the Vegan Lifestyle

  This post is a slightly tweaked version of a paper I presented as part of the Political and Social Subtexts of Food panel at the 2017 National Pop Culture & American Culture Conference in San Diego. ———– Thanks in part to social media, being vegan in America has become more acceptable and even “cool” in some circles. But more importantly, digital vegan activists have made veganism approachable for many of those who may not have access to the movement otherwise. YouTube and Instagram, in particular, seem to be platforms in which vegan content creators can work to normalize the lifestyle, while simultaneously creating a digital social community where vegans can find the support and resources they need to sustain their lifestyle decisions. Based on current food industry trends, the U.S. vegan population appears to be on the rise, though the exact increase is difficult to gauge since recent reliable data isn’t available. But with major ice cream companies such as Ben & Jerry’s and Dreyer’s now offering dairy free flavors, and a wheat, coconut …